Luck, courage and community: Q&A with owner, Lorna Kennedy

What role, if any, do you feel luck has played in your journey to Indigo Avenue?
Luck has certainly played a part in my journey, particularly in timing.

The opportunity to purchase Indigo Avenue came at a point in my life when I was ready for a meaningful change, even if I didn’t yet know exactly what that change would look like. Finding an established business that brought together my interests in fashion, sustainability, community and creativity felt incredibly fortunate.

I’ve also been lucky to inherit a loyal community of customers and consignors, along with a knowledgeable team who understand the business and care deeply about its success. Their support has been invaluable as I’ve found my footing as a new owner.

That said, I believe luck often meets you halfway. An opportunity can arrive at the right moment, but you still have to be willing to recognize it, take the risk and put in the work. There have been unexpected challenges and days when things haven’t gone according to plan, but even those moments have brought valuable lessons or pushed me toward better decisions.

So yes, I feel very lucky—but I also believe that preparation, perseverance and the courage to say “yes” when an opportunity appears are what allow good luck to become something lasting.

Read the full interview with Lorna here, as featured in VoyageVirginia.